Cepeman

The problem

Cepeman is a Barcelona training company for industrial maintenance. It trains plant teams in maintenance, reliability and physical asset management, with 15 courses across five bodies of knowledge, in person and online, taught by trainers with decades of plant experience.

Before, Cepeman had no website and no CRM. Clients and leads lived in a spreadsheet and in people's heads. Course material, proposals and contacts were spread across different documents, saved locally on different computers, and there was no clear process for a lead to follow. Follow-ups depended on who remembered what, and the admin slowed down every task.

What we built

A website and an AI CRM, built to work together.

The website sets out Cepeman's two ways of working, tailored training plans and its course portfolio, with the 15 courses grouped into five bodies of knowledge. It adds plain-language guides to key maintenance concepts such as ISO 55001, FMEA and GMAO, and one clear next step: ask for a proposal.

The CRM has AI agents working inside it. They find new companies that match Cepeman's own criteria, score each one, track down the right contact and fill in the record. Cepeman's email account is connected, so the agents read the inbox and draft the replies. Its documents sit in one OneDrive, and the agents read from it, so every draft uses Cepeman's real courses instead of guessing.

Cepeman works alongside two other Barcelona businesses we built for: MYC, a maintenance and process engineering firm, and IN&VAL, which digitalises plants with maintenance and production systems. The agents can read what all three offer. So when a company that comes to Cepeman for training also needs an engineering review or a new maintenance system, the draft says so and points it to the right company.

Nothing leaves the CRM until a person has read it and pressed send.

How they use it

The team works in the CRM every day. It's where they find new companies and connect with the people in them, and where every email starts: the agent writes the first draft, someone on the team checks it and sends it.

Each morning the CRM shows which follow-ups are due, so nothing slips. It flags the hot leads to call first and the ones that have gone quiet and should be left to cool off for a while. Every contact, document and conversation sits in one place, so anyone on the team can open a lead and see exactly where it stands.

The result

Every client and lead now has a status, a history and a next action.

The admin that used to slow every task is now done by the agents, with a person checking and sending. Every lead can be traced from first contact to the latest email, and the CRM says what needs doing today and what comes next. A company that needs more than training is offered the right service from MYC or IN&VAL.

The team moves faster on every task, from finding a lead to sending the follow-up.