IN&VAL

The problem

IN&VAL Digital Industrial Processes is a Barcelona consultancy that digitalises industrial plants: maintenance systems (GMAO/CMMS), production systems (MES/MOM) and a 360 view of the data that runs a plant. Its consultants come from decades of real plant experience.

Carlos, its founder, had been priced out by local web agencies, with quotes in the thousands for static sites that weren't even mobile-friendly.

Behind the scenes, the admin was the bigger problem. Clients and leads were tracked in a spreadsheet and from memory. Documents were spread across different places, saved locally, with no clear process for a lead to follow. Every task took longer than it should, and follow-ups depended on someone remembering.

What we built

A website and an AI CRM, built to work together.

The website went live in days: five pages in Spanish and English, mobile-first, setting out IN&VAL's three service lines and why its plant experience matters, with one clear next step: talk to an expert.

The CRM has AI agents working inside it. They find new companies that match IN&VAL's own criteria, score each one, track down the right contact and fill in the record. IN&VAL's email account is connected, so the agents read the inbox and draft the replies. Its documents sit in one OneDrive, and the agents read from it, so every draft uses IN&VAL's real services instead of guessing.

IN&VAL works alongside two other Barcelona businesses we built for: MYC, a maintenance and process engineering firm, and Cepeman, which trains maintenance teams. The agents can read what all three offer. So when a plant that comes to IN&VAL for a new system also needs an engineering review or training for the people who will use it, the draft says so and points it to the right company.

Nothing leaves the CRM until a person has read it and pressed send.

How they use it

The team works in the CRM every day. It's where they find new companies and connect with the people in them, and where every email starts: the agent writes the first draft, someone on the team checks it and sends it.

Each morning the CRM shows which follow-ups are due, so nothing slips. It flags the hot leads to call first and the ones that have gone quiet and should be left to cool off for a while. Every contact, document and conversation sits in one place, so anyone on the team can open a lead and see exactly where it stands.

The result

A fast, mobile-first website live in days, and a CRM the team works from every day.

The admin that used to slow every task is now done by the agents, with a person checking and sending. Every lead can be traced from first contact to the latest email, and the CRM says what needs doing today and what comes next. A lead that needs more than a new system is offered the right service from MYC or Cepeman.

The team moves faster on every task, from finding a lead to sending the follow-up.