MYC

The problem

MYC Facility Industrial is a maintenance and industrial process engineering firm in Barcelona. For more than 20 years it has helped plants produce more, stop less and spend what they should, across six sectors from pharmaceuticals and food to energy and infrastructure.

The engineering was never the problem. The admin was. Clients and leads lived in spreadsheets and in people's heads. Proposals, contacts and notes were spread across different documents, saved locally on different computers. There was no website and no clear path for a lead to follow, so nothing got followed up unless someone remembered to.

Every task took longer than it should. Finding the right document meant searching in several places. Knowing where a conversation stood meant asking whoever had it. And to fill the pipeline, MYC was buying lead lists: €15,000 of them.

What we built

Two things, built to work together.

A new website in Spanish, Catalan and English. It sets out MYC's four service areas, the six sectors it works in, its four-phase method and its blog, and gives a plant manager one clear next step: ask for a diagnostic session.

An AI CRM, with agents working inside it. They find new companies that match MYC's own criteria, score each one, track down the right contact and fill in the record. MYC's email account is connected, so the agents read the inbox and draft the replies. All of MYC's documents now sit in one OneDrive, and the agents read from it, so every draft uses MYC's real services and methods instead of guessing.

MYC works alongside two other Barcelona businesses we built for: IN&VAL, which digitalises plants with maintenance and production systems, and Cepeman, which trains maintenance teams. The agents can read what all three offer. So when a plant that comes to MYC for engineering also needs a new maintenance system or training for its team, the draft says so and points it to the right company.

Nothing leaves the CRM until a person has read it and pressed send.

How they use it

The team works in the CRM every day. It's where they find new companies and connect with the people in them, and where every email starts: the agent writes the first draft, someone on the team checks it and sends it.

Each morning the CRM shows which follow-ups are due, so nothing slips. It flags the hot leads to call first and the ones that have gone quiet and should be left to cool off for a while. Every contact, document and conversation sits in one place, so anyone on the team can open a lead and see exactly where it stands.

The result

MYC spent €15,000 on bought lead lists. Now the CRM's agents find leads that match its own criteria, for cents each.

The admin that used to slow every task is now done by the agents, with a person checking and sending. The documents live in one place and the agents read them, so replies are accurate and quick to send. Every lead can be traced from first contact to the latest email, and the CRM says what needs doing today and what comes next. A lead that needs more than engineering is offered the right service from IN&VAL or Cepeman.

The result is a team that moves faster on every single task, from finding a lead to sending the follow-up.